Flemington on Cup Day
Flemington on Cup Day is an in-depth exploration of the history, people, horses and workings of the race that stops a nation.
We captured the excitement of the day using a Hockneyesque panographic approach using multiple still shots. This approach plays on and makes use of multiple perspectives to make the most of the chaotic, exciting event. You can’t ask the horses to stop and pose for you, so we had multiple photographers roving Flemington on the day of the Cup, shooting hundeds of images.
We originally developed Flemington as touchscreen interactive for the Landmarks exhibition at the National Museum of Australia: often interactives developed for the Museum’s physical exhibitions in Canberra are also repurposed for online use. Given this we wanted a technical approach that allowed for easy repurposing for the online environment.