Icelab is an interactive design studio that operates
out of state-of-the-art laboratories in Canberra
and Melbourne.

Actually, one’s a modernist city office with supervillain ball chairs, a kitchen and a great coffee machine. The other, a warehouse space with lots of light and a couple of beanbags. Both have a bunch of bicycles. And itinerant co-working designers. Come and visit — we’d love to have a chat about how we could work together.

We’re a small team of people that like doing interesting things, and we try to be the best at what we do. Sometimes we succeed.


Made out of people

Michael Honey



Photograph of Michael Honey

Michael has a long history in design-related fields: His skills include writing and strategic communication thinking; interactive design and development; writing, editing, and post-production for television and video; print design and production; and environmental/spatial design. He also lectures at the University of Canberra.

Tim Riley


Director, Developer

Photograph of Tim Riley

Tim is a full-stack developer & software architect. He works across all the layers of a modern web application, from the database, to the applications running on the server and in the browser, then to final deployment to reliable & scalable cloud hosting. He enjoys reaching across these layers to build a cohesive, well-considered app, with everything put in the right place. He also has plenty of experience in working in the mobile context, building native iOS apps and their corresponding APIs as well as mobile-focused web apps.

Tim is driven by contributing to beautiful user- and customer-driven applications. He’ll dive into any aspect of an application, in any technology, if it will help serve a well-fitting end result.

Max Wheeler


Director, Designer, Developer

Photograph of Max Wheeler

An interaction designer with a passion for emerging technologies, Max believes interactive media should function as beautifully as it looks. His attention to detail, along with his appreciation for aesthetic and user experience, give him the foundation for crafting engaging and usable web experiences.

Since joining Icelab in early 2007 Max has worked with the Icelab team on projects across the web, print and television, for clients in government, retail, education and engineering.

Andy McCray



Photograph of Andy McCray

Andy joined Icelab in January 2011 as a front-end designer. Andy has followed in Max’s footsteps, recently completing a Bachelor of Arts (New Media Arts) across the road from the lab at the Australian National University. Andy started designing for the web during his high school years, when he created Harry Potter Fan Zone, a site which he has developed and maintained to this day. As such, he already sports a long history of practical, hands-on experience with web design and development. This has made Andy immediately productive here at Icelab, and he’s been instrumental in helping us get projects out the door in a timely way.

Narinda Reeders


Photograph of Narinda Reeders

Narinda is a developer and media artist with more years experience than she cares to count. She studied computer science in the mid 90s and has worked in organisations of all shapes and sizes. She also has an honours degree from the Victorian College of the Arts, and her photographs and interactive installations have been exhibited widely.

Narinda was a web developer during the dot com boom and bust, and went on to become an Oracle database specialist. She has been honing her skills in web and mobile development since 2007 when she left her corporate job in search of a more agile and creative working environment. She comes to Icelab from Inventive Labs, where she was the go-to girl for custom Blueprint CMS developments, mobile web and iOS applications, and custom Rails applications.

Toby Allder


Photograph of Toby Allder

Toby joins Icelab in 2012 after working as a front-end designer for Melbourne design studios Inventive Labs and the Golden Grouse. He doesn’t drink coffee, or use Twitter but has a passion for building clean and functional sites and email newsletters.

Melissa Kaulfuss

Project Manager

Photograph of Melissa Kaulfuss

Melissa brings with her a diverse range of experience. She has a degree in Computer mediated art, is a trained tattoo artist and has a passion for contemporary art and design. Melissa loves cycling, skiing, banh mi and a good natter. On the flipside – possibly due to her German heritage – she thrives on efficiency. Melissa believes the key to any project’s success is effective communication; to ensure both client and development teams are working together harmoniously, all focused squarely on the same goal. She loves being part of the action and is driven to see projects delivered on time with delighted clients, satisfied developers but above all sleek well designed websites.

John McLennan


Designer, Developer

Photograph of John McLennan

John joined the Melbourne Icelab office in early 2013, following five years running small web design studio The Golden Grouse (nee Barking Sparrows). He has a Bachelor of Multimedia Design from Monash University, though opportunities to author interactive CD-ROMs are rare these days.

John comes to Icelab with a significant back-catalogue of web design and development work for entertainment, publishing, architecture, hospitality and arts-based clients in and around Melbourne.

Andrew Croome



Photograph of Andrew Croome

Andrew joined Icelab in 2013 as a developer. After a long stint as a copywriter and content creator working with technology and start-up clients, he’s decided to return to the technical side after developing a passion for Ruby on Rails. He has a degree in Computer Science and previously worked in development and support roles with Melbourne data consultancy Strategic Data. Andrew also has a PhD in Creative Writing and is the author of the novels Midnight Empire and Document Z, which won the 2008 Vogel’s literary award. His writing has appeared in various publications, including The Age, The Australian and Meanjin. He says that novels and Ruby are not as far apart as some might think.

Sammy Margalit

Designer, Developer

Photograph of Sammy Margalit

Before joining Icelab in late 2013, Sammy worked briefly as a stuntman, parkour instructor and kitchen hand at a Chinese restaurant. Some highlights from his short-lived action career include doubling for Formula1 driver Lewis Hamilton, working on pre-production for the upcoming Mad Max film and providing entertainment for the McDonald’s Managers of Southeast Asia’s 2010 Summit.

Sammy’s first introduction to web design and development was hacking together MySpace themes for his high school girlfriends in exchange for dates on the weekend. He has since picked up a certificate in Graphic Design, exhibited at the Art Gallery of NSW, launched a startup and successfully helped his parents set up email on their new Mac.

Aimee Cowie

Assistant Producer

Photograph of Aimee Cowie

Aimee joins the Canberra team after working across a variety of web and software projects; she has frontend, video production, and project-management fu. She’s no stranger to wrangling multiple diverse projects to ensure they’re delivered on time and on budget. She’s keen to help Icelab continue to ship excellent products as smoothly as possible.

Aimee studied digital media and has a keen interest in all facets of this space; she’s also fluent in emoji and is currently skilling up the Icelab teams in Melbourne and Canberra.