Icelab is an interactive design studio that operates
out of state-of-the-art laboratories in Canberra
and Melbourne.

Actually, one’s a modernist city office with supervillain ball chairs, a kitchen and a great coffee machine. The other, a warehouse space with lots of light and a couple of beanbags. Both have a bunch of bicycles. And itinerant co-working designers. Come and visit — we’d love to have a chat about how we could work together.

We’re a small team of people that like doing interesting things, and we try to be the best at what we do. Sometimes we succeed.


Made out of people

Michael Honey



Photograph of Michael Honey

Michael has a long history in design-related fields: His skills include writing and strategic communication thinking; interactive design and development; writing, editing, and post-production for television and video; print design and production; and environmental/spatial design. Current interests include datavisualisation, mapping, and thinking about mountains.

Tim Riley


Director, Developer

Photograph of Tim Riley

Tim is a full-stack developer & software architect. He works across all the layers of a modern web application, from the database, to the applications running on the server and in the browser, then to final deployment to reliable & scalable cloud hosting. He enjoys reaching across these layers to build a cohesive, well-considered app, with everything put in the right place. He also has plenty of experience in working in the mobile context, building native iOS apps and their corresponding APIs as well as mobile-focused web apps.

Tim is driven by contributing to beautiful user- and customer-driven applications. He’ll dive into any aspect of an application, in any technology, if it will help serve a well-fitting end result.

Max Wheeler


Director, Designer, Developer

Photograph of Max Wheeler

An interaction designer with a passion for emerging technologies, Max believes interactive media should function as beautifully as it looks. His attention to detail, along with his appreciation for aesthetic and user experience, give him the foundation for crafting engaging and usable web experiences.

Since joining Icelab in early 2007 Max has worked with the Icelab team on projects across the web, print and television, for clients in government, retail, education and engineering.

Andy McCray


Designer, Developer

Photograph of Andy McCray

Andy joined Icelab in January 2011 as a front-end designer. Andy has followed in Max’s footsteps, recently completing a Bachelor of Arts (New Media Arts) across the road from the lab at the Australian National University. Andy started designing for the web during his high school years, when he created Harry Potter Fan Zone, a site which he has developed and maintained to this day. As such, he already sports a long history of practical, hands-on experience with web design and development. This has made Andy immediately productive here at Icelab, and he’s been instrumental in helping us get projects out the door in a timely way.

Narinda Reeders


Photograph of Narinda Reeders

Narinda is a developer and media artist with more years experience than she cares to count. She studied computer science in the mid 90s and has worked in organisations of all shapes and sizes. She also has an honours degree from the Victorian College of the Arts, and her photographs and interactive installations have been exhibited widely.

Narinda was a web developer during the dot com boom and bust, and went on to become an Oracle database specialist. She has been honing her skills in web and mobile development since 2007 when she left her corporate job in search of a more agile and creative working environment. She comes to Icelab from Inventive Labs, where she was the go-to girl for custom Blueprint CMS developments, mobile web and iOS applications, and custom Rails applications.

Toby Allder


Photograph of Toby Allder

Toby joins Icelab in 2012 after working as a front-end designer for Melbourne design studios Inventive Labs and the Golden Grouse. He doesn’t drink coffee, or use Twitter but has a passion for building clean and functional sites and email newsletters.









Andrew Croome



Photograph of Andrew Croome

Andrew joined Icelab in 2013 as a developer. After a long stint as a copywriter and content creator working with technology and start-up clients, he’s decided to return to the technical side after developing a passion for Ruby on Rails. He has a degree in Computer Science and previously worked in development and support roles with Melbourne data consultancy Strategic Data. Andrew also has a PhD in Creative Writing and is the author of the novels Midnight Empire and Document Z, which won the 2008 Vogel’s literary award. His writing has appeared in various publications, including The Age, The Australian and Meanjin. He says that novels and Ruby are not as far apart as some might think.

Aimee Cowie


Photograph of Aimee Cowie

Aimee joined the Canberra team after working across a variety of web and software projects; she has frontend, video production, and project-management fu. She’s no stranger to wrangling multiple diverse projects to ensure they’re delivered on time and on budget. She’s keen to help Icelab continue to ship excellent products as smoothly as possible.

Aimee studied digital media and has a keen interest in all facets of this space; she’s also fluent in emoji and is currently skilling up the Icelab teams in Melbourne and Canberra.



Josephine Hall


Photograph of Josephine Hall

Josephine is a developer with a variety of experience across Australia and New Zealand. Hailing from Wellington, she is the resident Icelab expert on the best coffee and craft beer spots in the windy city. Her main expertise is in CMS frameworks and front-end development but she’s also getting on the Ruby on Rails bandwagon after several years as a .NET dev.

She toyed with the idea of studying design and fine art at University before settling on Computer Science, a decision she only occasionally regrets. When she’s not writing code she still likes to use her creative skills by sewing her own clothes. Her favourite thing about Canberra is the abundance of running trails that she’s had the fortune to explore with her running group.

Nick Binnington


Photograph of Nick Binnington

Nick joined Icelab in 2014 as a developer. He has his fair share of experience with web technology, having created his first website on a Macintosh Centris some years ago. Since that time he has become a bit taller, completed an IT degree, moved to Melbourne, and learnt a thing or two about servers and programming along the way.

Discovering Rails was a nice moment for Nick, ranking alongside using jQuery for the first time. Now he wants to hone his frontend skills and would love to absorb some of the excess creativity floating around the Melbourne office.




Alex Timofeev


Photograph of Alex Timofeev

Alex has spent over ten years in the web industry, and worked across all of its facets: UI/UX design, front-end development, and most recently he’s fallen in love with Ruby on Rails. Over this time, he’s changed more than just his development tools, also moving from lovely (but cold) Russia to warm and hospitable Thailand, where he’s been living for the past few years. This makes Alex one of the first in Icelab’s larger, distributed team.

Alex loves skateboarding, learning languages, running, and Thai massage. He’s looking forward to learning iOS development and continuing to explore more amazing countries and cities.

Chris Buttery


Designer, Developer

Photograph of Chris Buttery

Some people say that Chris convinced Brendan Eich to write JavaScript in 10 days, so they could head off early on a ‘surfari’. Others say he once screened a phone call from Tim Berners-Lee about ‘coming over to checkout something called the internet’. Then there’s people who say Chris codes in HTML7, CSS5 and writes JavaScript so advanced that computers can’t interpret it.

What is definitely known is that when Chris isn’t coding up a storm, he can be found in full trim on the breaks of northern NSW.



Jess Allison


Photograph of Jess Allison

Jess came to Icelab after five years running Melbourne designer collective That Mob. She’s the kind of person who likes making lists and keeping things organised: Icelab harnesses those desires by having her manage project logistics. Jess loves being part of the action, she’s a sounding board for feedback and ideas, and she’s driven to see projects delivered on time with delighted clients. In her spare time, you’ll find her listening to music and travelling the world. These loves combined have led her to Fuji Rock, SXSW and Coachella over the years: Los Angeles is next on the list.

Jasmin Wong



Photograph of Jasmin Wong

Jasmin joined Icelab in 2015, having designed web and mobile interfaces for some of Australia’s most recognised brands. She works across all aspects of the design process, and enjoys paring down details to find balance between an exquisite user experience and impeccable aesthetic.

When not designing, she is usually taking photos or Instagramming, practising Copperplate calligraphy, cooking and trying to maintain her balcony garden.


Daniel Nitsikopoulos


Photograph of Daniel Nitsikopoulos

Daniel joined Icelab in 2015 as a developer. He has come a long way since making his first web site with Microsoft Frontpage for a year 8 book report. Like most people, discovering Ruby was a delightful experience that changed his view on how websites should be made. He has a degree in Computer Science and Multimedia and has been fortunate enough to work with many facets of the web development workflow. While he specialises in Ruby on Rails, he is no stranger to building delightful experiences with HTML, CSS and JavaScript.

When he’s not coding, he enjoys cooking, reading and exploring Canberra’s many bike paths.


Dylan Wolff


Photograph of Dylan Wolff

Dylan joined Icelab in 2015, in the process making a career change from Internal Auditor to Web Developer. He works primarily in Ruby on Rails but also has experience in the front-end and Linux server administration and deployment. Dylan’s a keen traveller and in early 2016 he relocated overseas to combine his love of web development with his desire to see the world.